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 Profile
Clennart Design Concepts
is a website that design websites, corporate logos, posters and
labels. It accepts song composition, producing record from jingle
for election campaigns to a long play musical recordings. It also
welcomes individuals who wish to join the tutorial class of certain
softwares. With its mission has been to provide good services
and educate interested persons and help them to develop their
artistic abilities.
My Story
clennART
has been serving good designs for over three years now. I combined
internet technology and creativity that produced the finest, sharpest
images for print materials and dynamic sites for the web in Cebu
City.
Where
I began
clennART
was published last January 1998 in a different domain name which
was http://clenn.webjump.com
. It exists until now for portfolio purposes. Even though some
of my loyal clients still visitng there, I prefer not to use the
site as the primary URL because www.20m.com
provides me a lot of privileges that would make this site easily
be found.
What makes
clennART the best
clennART
is simply the best not because I say so but for the fact that
me as the
webmaster and Art director had been directing and designing for
over five years. I worked as a graphic artist at the Basic Graphics,
Inc. (part of the Golden ABC family which includes Penshoppe,
GH Clothing and Oxygen.) for my first one year. I was transferred
to Cebu Kolorsep Incorporated as an Art Director, where I am assigned
in Advertising Department and Pre-Press, exposed in different
working areas and these are as follows:
- Art
Director,
Supervise
the ad's progress to completion
Responsible for the
creative product--the form the final ad takes.
Conceptualize
designs
Responsible for the
visual presentation of the ad, develop the initial concept,
and do initial sketches or layouts.
Strong visual images
can bring forth success to advertising. I see to it that the
design can communicate to the viewer what it's all about even
without reading the content.
Present
the role of art--the visual elements of message strategy in
print
Includes a variety
of imaginations and follow specific procedures for conceptualizing,
designing and producing advertising materials.
Must be conversant
with the commercial art terms and formats used in the business.
Develop an esthetic
sensitivity to be able to recognize, create, evaluate or recommend
quality work.
The nonverbal aspect
of an ad/commercial carries half the burden of encoding the
message, determining the way it feels to the viewer because
that mood flavors the verbal message.
Improve
the existing layout
Sometimes our client
have already their own design but it doesn't exactly reflect
what they're selling about. As an Art Director, I have the
desire to improve my client's layout as effectively as possible.
My recommendations and ideas must improve their sales efforts
with a layout so good.
Creative
direction for Multimedia Projects
Make story boards
for Multimedia Projects -Directing the footage for the CD
roms presentation particularly on clients' company's profile
- Web
& Graphics Designer, conceptualizes designs
and layouts for websites, posters, photographic billboards,
backlit ads, product labels, packaging, calendar, brochures,
newspaper ads, and other advertising vehicles.
- Server
Administrator, educates new user on application
such as Adobe Photoshop, Adobe Illustrator and
Macromedia Freehand, does quarterly backup on all computer,
installs new system software and application, determines software
conflicts and maintain computer efficiency on Macintosh platform.
- Today,
clennART has been developed for the reason that most of the
people's interests are now in the internet. Aside from my knowledge
in Dreanweaver & Flash, I studied Advance
Hypertext Markup Language, Dynamic HTML-Cascading Style
Sheets, JavaScript and basic foundation for Active
Server Pages, just to make sure that me and the other excellent
site developers in the World Wide Web will be even.
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