Clenn as an Art Director

Supervise the ad's progress to completion

Responsible for the creative product--the form the final ad takes.

Conceptualize designs

Responsible for the visual presentation of the ad, develop the initial concept, and do initial sketches or layouts.

Strong visual images can bring forth success to advertising. I see to it that the design can communicate to the viewer what it's all about even without reading the content.

Present the role of art--the visual elements of message strategy in print

Includes a variety of imaginations and follow specific procedures for conceptualizing, designing and producing advertising materials.

Must be conversant with the commercial art terms and formats used in the business.

Develop an esthetic sensitivity to be able to recognize, create, evaluate or recommend quality work.

The nonverbal aspect of an ad/commercial carries half the burden of encoding the message, determining the way it feels to the viewer because that mood flavors the verbal message.

Improve the existing layout

Sometimes our client have already their own design but it doesn't exactly reflect what they're selling about. As an Art Director, I have the desire to improve my client's layout as effectively as possible. My recommendations and ideas must improve their sales efforts with a layout so good.

Creative direction for Multimedia Projects

Make story boards for Multimedia Projects -Directing the footage for the CD roms presentation particularly on clients' company's profile