Clenn on prints | Samples

Arrange the various graphic elements

Graphic elements (type, illustrations, photos, white space) are arranged in the most attractive and effective way possible -Work on ads and usually design and produce collateral materials such as posters, brochures and annual reports.

Execute the layout

Make sure that the layout is dynamic. There is a powerful dynamic created when a remarkable layout is well presented through printing materials. This will include scanning the images from photographs and saved them in either bmp tif, or eps format. These image format will preserve the color and sharpness of the pictures the best.

Edit and enhance the color of the image because color can create definitely a satisfactory long-lasting image of the layout. -Arrange orderly all the format elements of an ad: headlines, subheads, visuals, copy, captions, trademarks, slogans and signature.

Develop and evaluate the ad's final look and feel and welcome the client's comments and approval

Do illustrations

Draw the visuals in an ad when client's have no existing pictures to put in their ads depending on its particular needs, look and feel. Required usually on labels because mascots and cartoons are preferred

Uses the non final art--to establish the ad's look and feel and prepares a mechanical--the final artwork with the actual type in place along with all the visuals the printer will need to reproduce the ad

Do thumbnail sketches

Rapidly produced small, rough drawings are used to visualize layout approaches without wasting time on details

Do rough and comprehensive layout

Present the actual size of the ad. Headlines, subheads, suggest the final type style, illustrations and photographs are sketched in. -Do the dummy: Assembles the dummy by hand, using computer proofs, mounting them on paper and then cutting and folding them to size. For example, a dummy for a brochure is put together, page by page, to look exactly like the finished product.